Much care has gone into the creation of this third title in the Design Briefs series from Princeton Architectural Press, bringing the instruction of typography into the twenty-first century.

Written for “anyone who regularly and enthusiastically commits acts of visual communication”, as well as to accompany her own courses in typography at Maryland Institute College of Art, designer, author and Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, provides not only the how but also the why of basic typesetting practices for both print and screen, grounding this practical knowledge in a historical and theoretical context. Something valuable gets lost in the shuffle. But what of the typesetter’s knowledge and craft? The appearance of new technologies seems to produce a disconnect between old and new ways of doing things. Softcover, 208 pages, 200 color and 75 b&w images, 7 × 8.With the advent of the Macintosh computer and desktop publishing software in the 1980s, tasks once performed by others, such as typesetting and the creation of mechanicals, fell upon the designer. Published by Princeton Architectural Press, 2014 Researched, written, and designed by a team of designers at MICA (Maryland Institute College of Art), who explored the role of typography across a spectrum of contemporary digital practices.īook design concept by Brian Pelsoh with Nico Kremersohf and Aviv Lichterĭesign by Brian Pelsoh, Young Sun Compton, and Javier Lopez Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age. The definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.Ĭovering a broad range of technologies, from electronic publications and websites to videos and mobile devices, this hands-on primer presents information to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations.

A Critical Guide for Designers, Writers, Developers, and Students

Type on screen ellen lupton